Yes, it is possible to rank subdomains, but there are some things to keep in mind:
1. Subdomains are treated as separate websites by search engines. This means that they have their own authority and ranking factors, independent of the main domain. As a result, it can be more challenging to rank a subdomain than a main domain.
2. Subdomains can benefit from the authority of the main domain. If the main domain has a high level of authority, this can give the subdomain a boost in the search engine results pages (SERPs). However, this is not a guarantee, and the subdomain will still need to earn its own authority through backlinks and other ranking factors.
3. There are some potential downsides to using subdomains. For example, subdomains can dilute the link juice of the main domain. This means that if you have a lot of backlinks pointing to your main domain, some of that link juice will be passed on to your subdomains. This can be a disadvantage if you are trying to rank your main domain for competitive keywords.
4. When to use subdomains:
- For a completely separate brand or product. If you have a brand or product that is very different from your main domain, it may make sense to put it on a subdomain. This will help to keep your branding separate and make it easier for users to find what they are looking for.
- For a temporary project or campaign. If you are running a temporary project or campaign, it may make sense to put it on a subdomain. This will help to keep your main domain clean and organized.
5. Tips for ranking subdomains:
- Build high-quality backlinks to the subdomain. This is the most important factor for ranking a subdomain.
- Optimize the subdomain for relevant keywords. Make sure that the subdomain’s content and title tags are optimized for the keywords that you want to rank for.
- Promote the subdomain. Share the subdomain on social media and other channels to help people find it.
Overall, it is possible to rank subdomains, but it is more challenging than ranking a main domain. If you decide to use subdomains, be sure to follow the tips above to give them the best chance of success.