Blog
11
Mar
What Is Google Analytics 4 (GA4)?
Google Analytics 4 (GA4) is the latest version of Google’s web and app analytics platform. It helps businesses track user behavior, mea...
09
Mar
What Is Maximum CPC Bid in Google Ads?
Maximum Cost-Per-Click (Max CPC) is the highest amount you're willing to pay for a single click on your ad in a Google Ads auction. It ...
02
Mar
What Is a Landing Page in Google Ads?
A landing page is the web page a user reaches after clicking on your Google Ads ad. It plays a crucial role in conversions, user experi...
01
Mar
What Are Keywords in Google Ads?
Keywords are words or phrases that advertisers select to target specific search queries in Google Ads. When a user types a search query...
28
Feb
What is a Display URL in Google Ads?
A Display URL is the website address that appears in your ad, giving users an idea of where they will land after clicking. It may not a...
28
Feb
What is Google Ads Average Daily Budget?
The average daily budget is the amount you set for each Google Ads campaign to control how much you spend per day. Google Ads uses this...
27
Feb
What is an Impression?
An Impression in Google Ads refers to the number of times your ad appears on a search result page or a website within the Google Displa...
27
Feb
What is a Campaign in Google Ads?
A campaign in Google Ads is a set of ad groups that share the same budget, targeting settings, and bidding strategy. It serves as the t...
26
Feb
What is a Keyword Close Variant?
Keyword close variants allow Google Ads to show your ads for searches that are similar to your targeted keywords, even if they contain ...
23
Feb
Choose the Right Google Ads Campaign Type for Your Business
Google Ads offers multiple campaign types tailored to different marketing goals, brand strategies, and levels of investment. Choosing t...