An SEO audit checklist is essential for evaluating your website’s overall health and identifying areas for improvement. Below, I’ve compiled key elements to include in your checklist:
- Technical SEO:
- Crawlability and Indexability:
- Check if search engines can access and index your pages.
- Identify any crawl errors, broken links, or indexing issues.
- Mobile-Friendliness:
- Ensure your site is optimized for mobile devices.
- Use Google’s Mobile-Friendly Testing Tool to verify.
- Page Speed:
- Optimize loading times for better user experience and rankings.
- Clean up HTML code and use tools like PageSpeed Insights.
- Robots.txt File:
- Review and ensure it’s correctly configured.
- Canonicalization:
- Confirm that only one version of your site is indexed (www vs. non-www, HTTP vs. HTTPS).
- Crawlability and Indexability:
- On-Page SEO:
- Title Tags and Meta Descriptions:
- Optimize them for relevant keywords.
- Heading Tags (H1, H2, etc.):
- Use them appropriately for content hierarchy.
- Image Alt Tags:
- Ensure descriptive alt text for images.
- Keyword Usage:
- Analyze keyword placement in content.
- Duplicate Content:
- Check for duplicate pages or content.
- Title Tags and Meta Descriptions:
- Content Quality and Relevance:
- Content Audit:
- Evaluate existing content for relevance and quality.
- Remove or improve low-value pages.
- Keyword Research:
- Identify target keywords and search volume.
- Use tools like Semrush or Google Keyword Planner.
- Content Audit:
- Backlink Profile:
- Backlink Analysis:
- Assess the quality and relevance of backlinks.
- Disavow harmful links if necessary.
- Backlink Analysis:
- User Experience (UX):
- Core Web Vitals:
- Evaluate Largest Contentful Paint, First Input Delay, and Cumulative Layout Shift.
- Mobile Usability:
- Ensure smooth navigation and readability on mobile devices.
- Internal Linking:
- Optimize internal links for better site structure.
- Core Web Vitals:
- Competitor Analysis:
- Reverse Engineer Competitors’ Strategies:
- Identify their ranking tactics and learn from them.
- Reverse Engineer Competitors’ Strategies:
- Regular Monitoring and Updates:
- SEO is an ongoing process.
- Continuously monitor performance, adapt to algorithm changes, and make necessary updates.
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