What is a Display URL in Google Ads?

A Display URL is the website address that appears in your ad, giving users an idea of where they will land after clicking. It may not always match the exact Destination URL but should represent your website or landing page clearly.

Key Features of Display URLs:

1. Simplified & Clean – It usually shows the main domain (e.g., example.com).
2. Can Include a Path – You can customize a path to reflect the ad content (e.g., example.com/laptops).
3. Must Match Final URL Domain – The root domain should be the same as the Final URL.
4. Improves User Trust – A clear URL increases click-through rates (CTR).

Example:

Ad for a gaming laptop sale:

• Display URL: example.com/gaming-laptops
• Final URL: https://www.example.com/shop/laptops/gaming-series?utm_source=google_ads

Why Display URLs Matter?

• Boosts Ad Relevance – Helps users quickly understand what to expect.
• Enhances Ad Appearance – A clean URL looks professional.
• Affects CTR – Users are more likely to click when the URL looks trustworthy.

Pro Tip:

Use concise, keyword-rich paths in the Display URL to improve engagement (e.g., example.com/best-headphones).

Would you like help optimizing your Display URLs for better performance?