What Are Keywords in Google Ads?

Keywords are words or phrases that advertisers select to target specific search queries in Google Ads. When a user types a search query that matches (or closely relates to) a keyword, Google may show the advertiser’s ad.

Key Features of Keywords:

1. Match User Intent – Helps connect ads with people actively searching for related topics.
2. Impact Ad Visibility – The right keywords determine when and where your ads appear.
3. Work With Match Types – Keywords can be broad match, phrase match, or exact match.
4. Can Be Modified – Advertisers can add negative keywords to exclude irrelevant searches.

Example Use Case:

• If a business bids on the keyword “running shoes”, their ad may appear when users search for:
  ✅ “best running shoes”
  ✅ “buy running shoes online”
  ✅ “affordable running shoes”

Why It Matters?

• Right keywords = Better targeting = Higher ROI
• Helps optimize ad spend by targeting the most relevant search queries.
• Affects Click-Through Rate (CTR) and Ad Rank.

Pro Tip:

Use Google’s Keyword Planner to find high-performing keywords with low competition and high search volume for the best results.

Would you like help researching profitable keywords for your campaign?