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Understanding Campaign Types in Google Ads
Google Ads offers multiple campaign types, each designed for different marketing goals. Choosing the right one is crucial for success.
Main Google Ads Campaign Types:
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Search Campaigns – Text ads appear on Google Search results when users search for relevant keywords.
- Best for: Generating leads & website traffic
- Example: A law firm bidding on “best divorce lawyer in NYC”
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Display Campaigns – Image ads appear on websites, apps, and YouTube through Google’s Display Network.
- Best for: Brand awareness & remarketing
- Example: A clothing brand showing banner ads on fashion blogs
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Shopping Campaigns – Product listings with images, prices, and store names appear in Google Shopping results.
- Best for: E-commerce businesses
- Example: A store selling smartphones showing product ads for “iPhone 15 Pro”
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Video Campaigns – Video ads appear on YouTube before/during/after videos.
- Best for: Brand storytelling & engagement
- Example: A fitness brand running an ad before a YouTube workout video
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Performance Max Campaigns – Uses AI to optimize ad placements across all Google channels (Search, Display, YouTube, Gmail, etc.).
- Best for: Maximizing conversions with automation
- Example: A travel agency letting Google decide the best placements for its ads
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App Campaigns – Promote mobile apps across Google’s networks (Search, Play Store, YouTube, etc.).
- Best for: App installs & engagement
- Example: A food delivery app targeting users to download and use the app
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Local Campaigns (Being Replaced by Performance Max) – Drive store visits by showing ads to nearby users.
- Best for: Physical store foot traffic
- Example: A coffee shop targeting people within a 5-mile radius
Why This Matters?
Choosing the right campaign type ensures you don’t waste money on the wrong audience and objectives.