Cookie consent refers to the practice of obtaining the explicit permission or agreement from website visitors before storing or retrieving any information on their devices through cookies. Cookies are small pieces of data that websites store on a user’s device to track various activities, remember preferences, and improve the overall user experience.
Due to privacy concerns and regulations, many countries, including those in the European Union, have implemented laws that require websites to inform users about the use of cookies and seek their consent before deploying them. Cookie consent mechanisms typically involve the display of a banner or pop-up message explaining the use of cookies and providing users with options to accept or reject them.
Ensuring cookie consent helps users maintain control over their privacy settings and aligns websites with privacy regulations and best practices. It contributes to a transparent and trustworthy online environment where users can make informed decisions about the data they are willing to share.