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Best practices for URL organization

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On March 7, 2024

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Uniform Resource Locator (URL) is the web address we enter into a browser to access a web page. It’s the bridge connecting your content to users, and its structure plays a crucial role in user experience and search engine optimization (SEO). This blog post will explore essential best practices for creating SEO-friendly URLs.

Simple, meaningful, and keyword-rich URLs lead the way!

Follow a Logical URL Structure

Before diving into the specifics, establish a clear hierarchy for your website’s content. A well-organized URL structure enhances user experience and helps search engines understand your site’s organization. Consider the following tips:

Protocol: Use either http:// or https:// (the “s” stands for secure).
Subdomain: Keep subdomains minimal and relevant. Avoid excessive subdomains unless necessary for content organization.
Domain Name: Choose a unique and memorable domain name.
Top-Level Domain (TLD): Opt for common TLDs like .com, .org, or .net.
Path: Specify the exact location of a page, post, or file.

Prioritize User Experience

User experience is paramount. Follow these guidelines to enhance navigation and readability:

- Keep It Simple: Short, straightforward URLs are easier to remember and share.
- Meaningful Keywords: Include relevant keywords in your URLs. For instance, if your content is about pancakes, a URL like example.com/pancake is more informative than example.com/index.php?id_wca=470&clcp27sap.
- Hyphens: Use hyphens to separate words (e.g., example.com/best-practices-for-url-organization).

SEO-Friendly URLs

Craft URLs that align with SEO best practices:

Keyword-Rich: Incorporate essential keywords related to your content.
Avoid Stop Words: Eliminate unnecessary words like “and,” “the,” or “of.”
Lowercase: Consistently use lowercase letters to prevent confusion.

HTTPS Matters

Ensure your website uses the secure https:// protocol. It boosts user trust and search engines also favour secure sites.

Hide the “www” Prefix.

While “www” is common, it’s not mandatory. Consider omitting it for cleaner URLs.

Edit Page URLs for Relevance

Manually edit page URLs to reflect the content accurately. A descriptive URL encourages clicks.

A well-structured URL is more than just a technical detail—it impacts user satisfaction, search rankings, and overall website performance. By following these best practices, you’ll create URLs that enhance user experience and SEO.